The tagline as originally presented to the client was We Are Flintstones Kids, Five Million Strong And Growing. (My math was off.)
This was actually the second Flintstones tagline I wrote. The tagline for the previous campaign I helped create carried the tagline Building Bodies That Last A Lifetime. (Slightly tautological, yes?)
The Flintstones Kids anthem was the first big win for fledgling O’Donnell/Salvatori Music, whom I selected to write the music. Marty O’Donnell eventually joined Bungie, where he became a superstar in the gaming world as sound designer for Halo. As we all know, revenues from Halo sales have pretty much kept Microsoft solvent for the last decade or so. You’re welcome, Bill.
In the 90’s, Jim Brickman performed the Flintstones Kids anthem as part of a medley of jingles that he either out right claimed, or else implied by omission (depending on whose account you believe), were all written by him during his jingle-writing days. In fact, he had no part in the creation of the Flintstones anthem.
The Flintstones Kids anthem was recently immortalized by being referenced on episode #507 of Family Guy, entitled Cancer Chicks, which aired April 3rd, 2009.
The entire melody consists of only four notes.