That’s the tagline for Redneckbank.com, the internet banking division of The Bank of The Wichitas, which has been generating a lot of buzz.
I confess I was knocked over by my initial experience of their website. When your first assumption upon visiting a site is that it’s a joke, and then it turns out to be real, and it’s a bank, wow, that is some impressive accomplishment.
My disappointment with the whole experience is that they cop out—failing to carry even a smidgeon of the personality on the home page into the nuts and bolts pages that follow. They immediately distance themselves from the whole redneck and retreat into the same dang banking-ese throughout the rest of the site.
I’d love to know how this online bank is doing.
I’d love to know who their customers are.
I’d love to know if rednecks think this bank, or at least its homepage, is hilarious and worthy of their business, or do they feel patronized, condescended to, resentful of the stereotype.
I’d love to know what ad agency came up with, and more important, SOLD this idea to the client. An astounding feat, even if only on the home page.
As for the tagline, it certainly captures this banks’ differessence perfectly. When I hear a newscaster or other presumably intelligent, well-educated person use the word “funner” it grates. I’m embarrassed for them. But for these guys, dad gummit, they should absolutely use that term.