As if we freelance copywriters didn’t have troubles enough, toiling in anonymity, trying to breath life into lame creative strategies and forever scrambling for that next assignment.
What if we have the urge to go public, venting or ranting about this or that dumb ad or dysfunctional ad agency?
Most freelance copywriters are reluctant to write about the flaws and failings of companies who do marketing and advertising. No one really wants to bite any hands that might, at some point, feed them.
For those of us who, despite this concern, are inclined to raise a public stink about bad advertising or other sorts of bad behavior within this or that agency, the hand-biting risk is always there, as careful as we may try to be.
Me, I’ve always stunk at biting my tongue. Lord knows, there’s no shortage of stuff in Adland to criticize. Whenever I’ve had a forum to criticize an ad or an agency, I’ve almost always given in to the temptation to pull back the curtain in one way or another.