It is rare to see a company truly embrace their tagline. And even rarer to use the tagline as a demonstration of the brand. Today I spotted the van above. Classic Color is a printing company. I don’t need to know anything more about them than the tagline, and especially the design of the tagline, to know they are a high end, high quality company.
It’s true that Classic Color has an advantage in that they are in a visual, art-related business which lends itself to such a tagline. That might mean something, if I hadn’t seen so many similar companies with pedestrian taglines, treated with a yawn, if they had a tagline at all.
A big tip of the cap to Classic Color. That is a brand name I will retain, entirely based on their tagline and its design.