Before I regale you with road trip stuff, I must take a minute to thank Jim Anderson, who heeded my call for some research help (see previous post). I didn’t really expect anyone to respond to my request, but, as I said, I was desperate to find some info online and was having no luck. So, thanks again, Jim, for your tip on cognitive fluency.
Okay, so what’s this road trip business? My friend, Brian Nash, recently asked if I’d like to give his advertising class a talk about taglines. (Brian teaches a couple of classes at Grand Canyon University in addition to his regular job.)
Brian intended my talk to be via Skype. But I saw a chance to hit the road. So I told him I’d like to give the talk in person. Doing this accomplishes two things for me. First, there’s the road trip. I love the occasional solitary road trip, since I can only spend so much time with the humans, and I’ve spent a ton lately.
The other benefit of giving the talk in person is that I can attempt to videotape the talk, in the hope of adding said video to the Aloud section of my website, which is designed to encourage people to invite me to give talks. All of which is intended to expand my author “platform”, which is apparently a prerequisite to getting my book, Agents of Stupidity: Why advertising is even stupider than you think, if that’s even possible.