[Here’s the video I will be urging you to view, in case you’d just as soon skip reading this post, which explains, sort of, the video.Or, you will find this video on the ALOUD page of my website, where you already are.]
As you surely know if you read this blog, my claim to tagline immortality resides solely with one tagline, a line I wrote early in my career.
We Are Flintstones Kids, Ten Million Strong and Growing.
I’ve never considered it a GREAT tagline, but I’ve always felt it was a pretty good tagline. Its value has grown over the years by dint of its longevity, for which credit goes to The Flintstones Children’s Vitamins folks, as well as the ad agencies who have been custodians of the brand lo these many decades.
Clearly, it has served the brand well or they wouldn’t have stuck with it so long.
But here’s the thing. While what I wrote is undeniably a tagline, when I went to O’Donnell/Salvatori to write an anthem for these words, it became a jingle. Nothing controversial here. Many of the greatest taglines are experienced in musical form. The music enhances memorability in many case.